KINGSPORT – When is a fashion show about more than the clothes? When it’s intended to raise public awareness of breast cancer, a disease that affects more than 200,000 women each year.

Holston Valley Medical Center’s third annual Breast Cancer Awareness Fashion Show and Brunch will be held Saturday, May 14, at Ridgefields Country Club. Registration will begin at 8:30 a.m., followed by brunch at 9 a.m. Tickets are $5 per person.

“One in eight women will be diagnosed with breast cancer at some point in her life,” said Tammy Wright, Holston Valley’s oncology breast care coordinator. “The key is early detection. Breast cancer, if caught early, is 98 percent curable.”

Sponsored by the Christine LaGuardia Phillips Cancer Center, the fashion show and brunch provides a fun way to educate the public about the importance of early detection methods like self-exams and regular mammograms, Wright said.

The fashion show also gives breast cancer survivors, who will serve as models, a chance to strut their stuff.

“We ask members of our Take Time Support Group and our Sisters Breast Cancer Support Group to serve as models in the show,” Wright said. “They're always excited about participating and eager to help.”

Two physicians will serve as escorts for the models. Dr. Scott Coen, a radiation oncologist, and Dr. Manoel Moraes, a medical oncologist, will take turns as runway escorts.

Fashions for the models will be provided by Stefinel, while Moon Tuxedos will outfit the physician escorts.

Dr. Moraes will present “Making Strides in Breast Cancer: A Discussion of Prevention and Treatment” during the event.

For more information or to purchase tickets, please call Wright at 423-224-3547.


Media Contacts

Jim Wozniak
Office - (423) 408-7299
Fax - (423) 408-7401

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